Capital Transport
Capital Transport have been in operation for over 30 years and are the largest, privately owned courier and taxi truck business in the country.
Project details
Capital Transport required an update of their existing brand that was cleaner and stronger than the encumbent design and that could be reproduced across all media channels..
They wished to retain the shaded elliptical background, but remove the stylised buildings.
I started with the existing design and recreated it as a true 3D model whose colour and scale could be infinitely adjusted to suit any medium and device. A library of artwork accompanied the style guide to ensure their brand appeared correctly in every situation.Project information
- Category Brand Design
- Client Capital Transport
- Project date 2008