Guitar Emporium Branding
This image was created for use in promotional initiatives by musical instrument retailer, Guitar Emporium in Middle Park.
Project details
In recent years there has been a penchant for aged and 'worn-in' guitars worldwide - a little like the antique industry. First issue guitars can sell for tens of thousands of dollars. Manufacturers are now using sophisticated aging techiniques to offer 'road-worn' instruments at premium prices.
This phenomenon inspired the 3D modelled street signage, which uses procedural texturing to create an aged effect, reflecting the fact that the company markets vintage and 'retro' musical instruments. It was also to infer the longevity of the well established business with it's rich history and reputation.
Project information
- Category Branding / Illustration
- Client Guitar Emporium