McDonald’s Web App

Project details

This interactive post-campaign analysis tool is part of a questionnaire by IMI International to establish what respondents ordered on their previous trip to McDonald's, and what they would order on their next trip.

Working with IMI's CTO who developed the database, I was tasked with replicating the front-end of the in-store interactive kiosk to solicit more accurate responses from participants than would be the case in traditional paper-based surveys.

Even though the client had access to product sales data, the tool offered valuable experiential feedback and purchase intent data based on a realistic simulation of the in-store experience. In this respect the tool was considered highly successful.

See a simplified version of the working application online here.